Charlottesville VA
est. 2013


A cleanse is as much about what you're leaving out of your body as it is about what you're putting in.



30% of the average human body's overall energy expenditure is devoted solely to digestion under normal conditions. Juice cleanses are designed to divert this energy from digestion to detoxification and restoration.


We think that a juice cleanse is a great physical and mental challenge and that successfully completing one is an awesome experience. 


A cleanse is as much about what you're leaving out of your body as it is about what you're putting in. The benefit of a juice cleanse like ours is that, in addition to giving your digestive system a chance to rest and heal, you're supplying your body with all of the nutrition it needs: living enzymes, vitamins, minerals, carbs, fats, proteins, and water. In other words, your body can cleanse while continuing to function properly.


While our bodies do a pretty amazing job of detoxifying and healing themselves given all the hazards and toxins we expose them to, it's critical that we provide our bodies with the best environment possible so they can detoxify and heal efficiently and effectively.


You probably change the oil and filters in your car on a regular basis so that it runs cleanly and smoothly; doesn't it make sense to also clean your body's filter system regularly so it has the best chance of functioning properly and healing? To us, it's that simple.


The juice itself isn't some magic potion that will cure every (or any) disease, but the process does give your body the greatest chance of detoxifying and healing itself.


A juice cleanse is never a pointless exercise, even for an already healthy body. Cleansing on a regular basis can help minimize the amount of toxins in your body, stopping illness before it starts.

Ultimately, our goal is to introduce you to a different, healthier way of life through occasional cleansing; one that will have you looking and feeling better than ever before.

Thinking long, hard and intelligently about what we choose to put into our bodies is never a bad idea.


What should I do to prepare for a cleanse?

Ease in and out of your cleanse, eliminating (or at least minimizing) wheat, dairy, soda, coffee, liquor, processed foods, etc. This will make the transition much easier on your body. Consult your physician before cleansing if you have any preexisting medical conditions or are taking any medications.

How do I store my juices?

Keep juices refrigerated at all times. You'll be given up to 3 days worth of juices at one time; consume all of your juices by the "best by" date on the bottle. Do NOT freeze your juice in the glass bottles we provide; the bottles will explode.

Okay, I'm ready to start - what do I do?

We recommend consuming your juices in the order prescribed, but it's your cleanse, so if you want to mix it up, go for it. The important thing is nourishing your body with all of the juice we provide. Drink the first juice when you would normally have your first meal and the last juice (or nut milk) about two hours before you go to bed. Drink plenty of water in between your juices.

Can I eat/drink anything else during a cleanse?

Drink plenty of water as needed in between juices. If you absolutely need to eat something, try munching on some raw veggies. Avoid processed foods and all toxins, including cigarettes and alcohol (and preferably all caffeine). One cup of tea or black coffee is okay if you absolutely need it.

How many calories are in a cleanse? Can I still work out?

Depending on the cleanse level you choose, you'll consume approximately 1100-1300 calories per day on our cleanse. If that sounds low, realize that not all calories are created equal; focus on calorie quality, not quantity. If you normally exercise, feel free to keep doing so to whatever extent your body allows and feels comfortable with. We certainly don't recommend starting a crazy new training regimen while cleansing. If it's your first time cleansing, take it easy and listen to your body. A nice, easy yoga sweat is the perfect complement to a juice cleanse.

Will I experience headaches or any other side effects?

Cleansing detoxifies your body; headaches and light nausea are totally normal as your body eliminates toxins that have accumulated. Consult your physician if you're experiencing what you think might be a more serious side effect.

Is a juice cleanse a good diet plan?

A cleanse is not a diet (though it can help to jumpstart healthier dietary choices), so please don't think of it that way. Focus on resetting your body, alkalizing your system, and breaking old habits.

How long/often should I cleanse?

Cleanse for as long and often as you think necessary. Ask yourself what you want to achieve from doing a cleanse. If this answer is to just jump start a healthier lifestyle, start small. If you want to create a more radical transformation in your body, it requires more time and dedication. Some people find it best to cleanse weekly or monthly, others seasonally or annually. Find out what works best for YOU.

When I'm not cleansing, how often should I drink juice?

Immediately before and after cleansing, we recommend drinking 1-3 juices per day. After that, at least 1 juice a day is a great way to incorporate healthy, raw, organic fruits and vegetables into your daily routine. You'll feel the difference!