Charlottesville VA
est. 2013


Why does organic, cold-pressed juice cost more than "regular" juice?

Over 2 pounds of fresh, organic produce goes into every 17 oz. bottle of juice we craft. Think of our juice less as a beverage and more as super-premium liquid food - a lot of it. We offer only the freshest ingredients. We use cold pressed juicing machines to squeeze 100% raw, organic fruits and vegetables. Our processes are simple, yet labor intensive. We don't pasteurize, pressure process (HPP), or otherwise compromise the integrity of our juice in any way. Our juice comes in beautiful, reusable glass bottles, and we offer a refund-based recycling program.

How does the bottle return program work?

To encourage and reward recycling, we'll give you a quarter for every returned bottle (empty and rinsed please!). This is one of the main reasons we chose to use glass bottles in the first place, so your help is greatly appreciated. Just bring them into the shop and receive store credit on the spot. It's that simple!

Are all of your products vegan?

Yes (just don't tell your non-vegan friends). In all seriousness, we're intrigued by the concept of bringing carnivores, vegetarians, and vegans alike together under one roof to share and appreciate what a solely plant-based diet can (and should) taste like, and how great it can make you feel. We're not out to convince anyone to change their diet or lifestyle, except in one way - for the better! But we're always interested in opening people's eyes to alternatives that may end up appealing to and working for them.

Are all of your products gluten-free?

Yes, we are 100% gluten-free. This means that we don't use or store any products containing gluten in any of our facilities. For products where it "matters," (i.e., where gluten cross-contamination in the production facility is otherwise a concern), we make sure to buy certified gluten-free products. Most of our products are naturally gluten-free anyway, but for the few that matter, we take great care to avoid even trace amounts of gluten entering our facilities. This is also why we have a strict "no outside food" policy at each of our locations!

What is the shelf life of your juices and do they need to remain refrigerated?

Our juices and nut milks are raw and not processed in any way. Each juice contains live enzymes and is highly perishable. Keep all juices and nut milks refrigerated at all times. Your juice will remain fresh and nutritionally dense for a full 3-4 days after the day on which it was pressed. We tell you the exact recommended "best by" date on the packaging.

Is it okay if my juice is separated?

That's absolutely okay. In fact, it's visual proof that everything we make is always all natural. We never filter, preserve, heat, pressurize, or add fillers. Separation is natural and, as long as the juice is still fresh and has been refrigerated properly, does not indicate spoilage of any kind. Always refrigerate your juice, shake before consuming, and enjoy by the "best by" date.

What is HPP? Do you treat or process your juice in any way?

We don't treat our juice in any way. Ever. Period. High pressure processing (HPP) is a method of preservation and sterilization in which a product is processed under extremely high pressure, leading to the inactivation of certain microorganisms and enzymes in the food or drink. This is an alternative to traditional pasteurization (heating). There are several reasons we choose not to subject our juice to HPP:

  1. We do not believe that this process does not undermine the integrity of the product.
  2. Regardless of the effect HPP treatment itself has on enzyme activity, the whole point of the process is to extend the shelf life of the juice. But time is the enemy of raw juice and the nutrients and live enzymes contained therein. Even if HPP did not inhibit beneficial enzyme activity, drinking the juice within 72 hours will always be better than drinking it three weeks later.
  3. We bottle all of our juice in reusable, recyclable glass, which can't be HPP'd. Fine with us.
Do you source local produce?

Short answer: When we can source local, organically grown produce, we do. We are big believers in the superiority of organic, non-GMO produce over conventional produce. We think organic is safer, healthier, and just tastes better, and that's why we use 100% certified organic produce in our juices. Many local farms follow organic farming practices but just don't have the resources to become USDA certified organic. Make no mistake, we totally support and appreciate what these farms are doing. But we also think it's important to be able to definitively tell you that everything in the juice you're drinking is certified organic, all the time, no questions asked. For our salads, we do feature seasonal, locally grown produce that is organically grown but not necessarily certified organic. We use a wide variety of fruits and vegetables, many of which simply aren't grown in our area (and certainly not all year round). We don't want to be one of those places that says "we use local whenever possible," but in reality that only means 5% of our produce is ever sourced locally. That's misleading and disingenuous, and we take some issue with organic juice companies that claim to use local produce "whenever possible," since, relatively speaking, it's not often possible in many parts of the country (Virginia included). So we're completely transparent in this regard -- we only use produce that is organically grown, and when it's possible to obtain such produce from a local farm, we do!

Do you have calorie counts for your products?

We do not currently have precise calorie counts for our juices, milks, smoothies, smoothie bowls, etc. It is something we might do in the future, but for now, we prefer to live by the motto "Count Ingredients, Not Calories." We tell you exactly what is in each of our products - nothing more, nothing less. More importantly than that even - listen to your body! If you eat real food, your body is great at telling you when it is full and when it needs more energy. Calories are energy; they only become the enemy when consumed in high quantities from cheap, highly processed and refined "food" sources. As a general guide, our cold-pressed juices are very low-calorie, nutrient-dense energy sources, in the 100-160 calorie range for a 17 oz. bottle. Our nut milks and smoothies are packed with whole fruits, nuts, and veggies and thus contain more calories compared to pressed juices, in the 300-400 calorie range for a 16 oz. serving.

What do I need to know about juice cleansing?

Find the answers to all of your juice cleanse questions here!