We're out to inspire healthy, organic, powerful change.
It's strange how we make a habit of regularly washing our clothes, yet sometimes we hardly worry about what's most important. Our bodies.
So why don't we? We're too busy, so we hit the nearest fast food restaurant before, during, and/or after work. We don't know how, so we pretend the produce section doesn't exist when we're out grocery shopping. We're misinformed, so we buy into the latest nutrition fad or dieting craze and hope for the best.
But there can be no more excuses. The supreme nutritional power of raw, organic fruits and vegetables - nature's greatest gift to our bodies - has never been more accessible.
Yes, we are a business and we want to achieve great success. But our larger purpose (and, not coincidentally, our only chance at great success) is to improve the way everyone thinks about health, nutrition, and his or her body.
We also want to change what it means to be a transparent business - an oft-touted but rarely practiced concept. And that starts with our products. You will always know exactly what you are putting into your body when you choose to drink one of our juices or eat one of our salads. Want to see how something is prepped or made? Come visit our shop and see for yourself!
True wellness is within reach, you just have to take it. It's time to start doing your laundry. The important kind.
Mike and Sarah Keenan
Operations Leaders (Retail)