WHY DOES ORGANIC, COLD-PRESSED JUICE
COST MORE THAN REGULAR JUICE?
Over 2 pounds of fresh, organic produce goes into every 17 oz. bottle of juice we craft. Think of our juice less as a beverage and more as super-premium liquid food - a lot of it.
We offer only the freshest ingredients. We use cold pressed juicing machines to squeeze 100% raw, organic fruits and vegetables. Our processes are simple, yet labor intensive. We don't pasteurize, pressure process (HPP), or otherwise compromise the integrity of our juice in any way. Our juice comes in beautiful, reusable glass bottles, and we offer a refund-based recycling program.
HOW DOES THE RECYCLING PROGRAM WORK?
To encourage and reward recycling, we'll give you a quarter for every returned bottle (empty and rinsed please!). This is one of the main reasons we chose to use glass bottles in the first place, so your help is greatly appreciated. For now, we're pretty informal about it, just contact us if you returned or plan on returning some bottles (one or many), tell us how many, and we'll send you a discount code for use on a future order. Or just bring them into the shop and receive store credit on the spot. It's that simple!
ARE ALL OF YOUR PRODUCTS VEGAN?
Yes (just don't tell your non-vegan friends). In all seriousness, we're intrigued by the concept of bringing carnivores, vegetarians, and vegans alike together under one roof to share and appreciate what a solely plant-based diet can (and should) taste like, and how great it can make you feel. We're not out to convince anyone to change their diet or lifestyle, except in one way - for the better! But we're always interested in opening people's eyes to alternatives that may end up appealing to and working for them.
WHAT IS THE SHELF LIFE OF YOUR JUICES AND
DO THEY NEED TO REMAIN REFRIGERATED?
Our juices and nut milks are raw and not processed in any way. Each juice contains live enzymes and is highly perishable. Keep all juices and nut milks refrigerated at all times. Your juice will remain fresh and nutritionally dense for a full 3-4 days after the day on which it was pressed. We tell you exactly what date to consume all products by on the packaging.
IS IT OKAY IF MY JUICE IS SEPARATED?
That's absolutely okay. In fact, it's visual proof that everything we make is always all natural. We never filter, preserve, heat, pressurize, or add fillers. Separation is natural and, as long as the juice is still fresh and has been refrigerated properly, does not indicate spoilage of any kind. Always refrigerate your juice, shake before consuming, and enjoy by the "best by" date.
WHAT IS HPP? DO YOU TREAT OR
PROCESS YOUR JUICE IN ANY WAY?
We don't treat our juice in any way. Ever. Period. High pressure processing (HPP) is a method of preservation and sterilization in which a product is processed under extremely high pressure, leading to the inactivation of certain microorganisms and enzymes in the food or drink. This is an alternative to traditional pasteurization (heating). There are several reasons we choose not to subject our juice to HPP:
1) We do not believe that this process does not undermine the integrity of the product. Look at what one NYC juice bar says about pasteurization and HPP:
Pasteurizing ... actually diminishes the health value of juice by killing both the good and the bad -- the harmful bacteria and much of the healthy natural nutrients and vitamins. ... In lieu of pasteurization, [name omitted] go through a newly innovated process called High Pressure Processing ... to kill the bacteria, thus making the juice safe for drinking and storing while still maintaining all of its healthy nutrients, vitamins and enzymes.
Doesn't it sound a little too good to be true that, while pasteurization targets and kills everything (both good and bad), HPP somehow targets ONLY what WE consider bad and want killed, while leaving everything else perfectly intact?! It does to us. Another big raw juice company that uses HPP claims to have tested their juice for beneficial enzyme activity after HPP treatment was applied. Here is the vague conclusion they offer:
For our purposes, we identified the specific [enzymes] we feel are most critical to our juice, and the test results came back positive for activity.
It sounds to us like this company might have seen what they wanted to see in those lab results. And also, how much "positive" activity, and compared to what baseline?
2) Regardless of the effect HPP treatment itself has on enzyme activity, the whole point of the process is to extend the shelf life of the juice. But time is the enemy of raw juice and the nutrients and live enzymes contained therein. Even if HPP did not inhibit beneficial enzyme activity, drinking the juice within 72 hours will always be better than drinking it three weeks later.
3) We bottle all of our juice in reusable, recyclable glass, which can't be HPP'd. Fine with us.
DO YOU SOURCE LOCAL PRODUCE?
Short answer: When we can source local, organically grown produce, we do.
We are big believers in the superiority of organic, non-GMO produce over conventional produce. We think organic is safer, healthier, and just tastes better, and that's why we use 100% certified organic produce in our juices. Many local farms follow organic farming practices but just don't have the resources to become USDA certified organic. Make no mistake, we totally support and appreciate what these farms are doing. But we also think it's important to be able to definitively tell you that everything in the juice you're drinking is certified organic, all the time, no questions asked. For our salads, we do feature seasonal, locally grown produce that is organically grown but not necessarily certified organic.
We use a wide variety of fruits and vegetables, many of which simply aren't grown in our area (and certainly not all year round). We don't want to be one of those places that says "we use local whenever possible," but in reality that only means 5% of our produce is ever sourced locally. That's misleading and disingenuous, and we take some issue with organic juice companies that claim to use local produce "whenever possible," since, relatively speaking, it's not often possible in many parts of the country (Virginia included). So we're completely transparent in this regard -- we only use produce that is organically grown, and when it's possible to obtain such produce from one of our local farm partners, we do!
WHAT DO I NEED TO KNOW ABOUT CLEANSING?
- Consult your physician before cleansing if you have any preexisting medical conditions or are taking any medications.
- Keep juices refrigerated at all times. You'll be given up to 3 days worth of juices at one time; consume all of your juices by the "best by" date on the bottle. Do NOT freeze your juice in the glass bottles we provide; the bottles will explode.
- We recommend consuming your juices in the order prescribed, but it's your cleanse, so if you want to mix it up, go for it. The important thing is nourishing your body with all of the juice we provide.
- Drink the first juice when you would normally have your first meal and the last juice (or nut milk) about two hours before you go to bed.
- Drink plenty of water in between your juices.
- This should go without saying, but while cleansing, avoid all toxins, including cigarettes and alcohol, and preferably all caffeine. One cup of black coffee is okay if you absolutely need it.
- Depending on the cleanse level you choose, you'll consume approximately 1100-1300 calories per day on our cleanse. If that sounds low, realize that not all calories are created equal; focus on calorie quality, not quantity.
- If you normally exercise, feel free to keep doing so to whatever extent your body allows and feels comfortable with. We certainly don't recommend starting a crazy new training regimen while cleansing. If it's your first time cleansing, take it easy and listen to your body. A nice, easy yoga sweat is the perfect complement to a juice cleanse.
- Cleansing detoxifies your body; headaches and light nausea are totally normal as your body eliminates toxins that have accumulated. Consult your physician if you're experiencing what you think might be a more serious side effect.
- Ease in and out of your cleanse, eliminating -- or at least minimizing -- wheat, dairy, soda, coffee, liquor, processed foods, etc. This will make the transitions much easier on your body.
- A cleanse is not a diet (though it can help to jump start one), so please don't think of it that way. Focus on resetting your body, alkalizing your system, and breaking old habits.
- Cleanse for as long and often as you think necessary. Ask yourself what you want to achieve from doing a cleanse. If this answer is to just jump start a healthier lifestyle, start small. If you want to create a more radical transformation in your body, it requires more time and dedication. Some people find it best to cleanse weekly or monthly, others seasonally or annually. Find out what works best for YOU.
- HAVE FUN WITH IT! We think that a juice cleanse is a great physical and mental challenge, and that successfully completing one is an awesome experience. We hope you feel similarly after you've completed yours. Read more about the benefits of cleansing here.
WHEN I'M NOT CLEANSING, HOW OFTEN SHOULD I DRINK JUICE?
Before and after cleansing, we recommend drinking 1-3 juices per day. After that, at least 1 juice a day is a great way to incorporate healthy, raw, organic fruits and vegetables into your daily routine. You'll feel the difference!
DO YOU HAVE CALORIE COUNTS FOR YOUR PRODUCTS?
We do not currently have precise calorie counts for our juices, milks, smoothies, smoothie bowls, etc. It is something we might do in the future, but for now, we prefer to live by the motto "Count Ingredients, Not Calories." We tell you exactly what is in each of our products - nothing more, nothing less. More importantly than that even - listen to your body! If you eat real food, your body is great at telling you when it is full and when it needs more energy. Calories are energy; they only become the enemy when consumed in high quantities from cheap, highly processed and refined "food" sources.
As a general guide, our cold-pressed juices are very low-calorie, nutrient-dense energy sources, in the 100-160 calorie range for a 17 oz. bottle. Our nut milks and smoothies are packed with whole fruits, nuts, and veggies and thus contain more calories compared to pressed juices, in the 300-400 calorie range for a 16 oz. serving.