Frequently Asked Questions

WHY DOES ORGANIC, COLD-PRESSED JUICE COST MORE THAN REGULAR JUICE?

Over 2 pounds of fresh, organic produce goes into every 17 oz. bottle of juice we craft. Think of our juice less as a beverage and more as super-premium liquid food - a lot of it.

We offer only the freshest ingredients. We use cold pressed juicing machines to squeeze 100% raw, organic fruits and vegetables. Our processes are simple, yet labor intensive. We don't pasteurize, pressure process (HPP), or otherwise compromise the integrity of our juice in any way. Our juice comes in beautiful, reusable glass bottles, and we offer a refund-based recycling program.

HOW DOES THE RECYCLING PROGRAM WORK?

To encourage and reward recycling, we'll give you a quarter for every returned bottle (preferably empty and rinsed please!). This is one of the main reasons we chose to use glass bottles in the first place, so your help is greatly appreciated. For now, we're pretty informal about it, just contact us if you returned or plan on returning some bottles (one or many), tell us how many, and we'll send you a discount code for use on a future order. Or just bring them into the shop and receive store credit on the spot. It's that simple!

ARE ALL OF YOUR PRODUCTS VEGAN?

Yes (just don't tell your non-vegan friends). In all seriousness, we're intrigued by the concept of bringing carnivores, vegetarians, and vegans alike together under one roof to share and appreciate what a solely plant-based diet can (and should) taste like, and how great it can make you feel. We're not out to convince anyone to change their diet or lifestyle, except in one way - for the better! But we're always interested in opening people's eyes to alternatives that may end up appealing to and working for them.

WHAT IS THE SHELF LIFE OF YOUR JUICES, AND DO THEY NEED TO REMAIN REFRIGERATED?

Our juices and nut milks are raw and not processed in any way. Each juice contains live enzymes and is highly perishable. Keep all juices and nut milks refrigerated at all times. Your juice will remain fresh and nutritionally dense for a full 3-4 days after the day on which it was pressed. We tell you exactly what date to consume all products by on the packaging.

IS IT OKAY IF MY JUICE IS SEPARATED?

That's absolutely okay. In fact, it's visual proof that everything we make is always all natural. We never filter, preserve, heat, pressurize, or add fillers. Separation is natural and, as long as the juice is still fresh and has been refrigerated properly, does not indicate spoilage of any kind. Always refrigerate your juice, shake before consuming, and enjoy by the "best by" date.

WHAT IS HPP? DO YOU TREAT OR PROCESS YOUR JUICE IN ANY WAY?

We don't treat our juice in any way. Ever. Period.

High pressure processing (HPP) is a method of preservation and sterilization in which a product is processed under extremely high pressure, leading to the inactivation of certain microorganisms and enzymes in the food or drink. This is an alternative to traditional pasteurization (heating). There are several reasons we choose not to subject our juice to HPP:

1) We do not believe that this process does not undermine the integrity of the product. Look at what one NYC juice bar says about pasteurization and HPP:

Pasteurizing ... actually diminishes the health value of juice by killing both the good and the bad -- the harmful bacteria and much of the healthy natural nutrients and vitamins. ... In lieu of pasteurization, [name omitted] go through a newly innovated process called High Pressure Processing ... to kill the bacteria, thus making the juice safe for drinking and storing while still maintaining all of its healthy nutrients, vitamins and enzymes.

Doesn't it sound a little too good to be true that, while pasteurization targets and kills everything (both good and bad), HPP somehow targets ONLY what WE consider bad and want killed, while leaving everything else perfectly intact?! It does to us.

Another big raw juice company that uses HPP claims to have tested their juice for beneficial enzyme activity after HPP treatment was applied. Here is the vague conclusion they offer:

For our purposes, we identified the specific [enzymes] we feel are most critical to our juice, and the test results came back positive for activity.

It sounds to us like this company might have seen what they wanted to see in those lab results. And also, how much "positive" activity, and compared to what baseline?

2) Regardless of the effect HPP treatment itself has on enzyme activity, the whole point of the process is to extend the shelf life of the juice. But time is the enemy of raw juice and the nutrients and live enzymes contained therein. Even if HPP did not inhibit beneficial enzyme activity, drinking the juice within 72 hours will always be better than drinking it three weeks later.

3) We bottle all of our juice (except our line of kids' juices) in reusable, recyclable glass, which can't be HPP'd. Fine with us.

WHY DON'T YOU BOTTLE YOUR LINE OF KIDS' JUICES IN GLASS?

While we prefer glass for environmental reasons, it's not always the most practical option, and our line of kids' juices is the perfect example. Kids are small, kids are sometimes clumsy, and kids like going places (like school and the pool) that don't always allow glass bottles. In order to get our line of kids' juices where it's intended to be, plastic just makes more sense. The plastic we use is, of course, BPA-free.

DO YOU SOURCE LOCAL PRODUCE?

Short answer: When we can source local, organically grown produce, we do.

We are big believers in the superiority of organic, non-GMO produce over conventional produce. We think organic is safer, healthier, and just tastes better, and that's why we use 100% certified organic produce in our juices. Many local farms follow organic farming practices but just don't have the resources to become USDA certified organic. Make no mistake, we totally support and appreciate what these farms are doing. But we also think it's important to be able to definitively tell you that everything in the juice you're drinking is certified organic, all the time, no questions asked. For our salads, we do feature seasonal, locally grown produce that is organically grown but not necessarily certified organic.

We use a wide variety of fruits and vegetables, many of which simply aren't grown in our area (and certainly not all year round). We don't want to be one of those places that says "we use local whenever possible," but in reality that only means 5% of our produce is ever sourced locally. That's misleading and disingenuous, and we take some issue with organic juice companies that claim to use local produce "whenever possible," since, relatively speaking, it's not often possible in many parts of the country (Virginia included). So we're completely transparent in this regard -- we only use produce that is organically grown, and when it's possible to obtain such produce from one of our local farm partners, we do!

WHAT DO I NEED TO KNOW ABOUT CLEANSING?

WHEN I'M NOT CLEANSING, HOW OFTEN SHOULD I DRINK JUICE?

Before and after cleansing, we recommend drinking 1-3 juices per day. After that, at least 1 juice a day is a great way to incorporate healthy, raw, organic fruits and vegetables into your daily routine. You'll feel the difference!