Noonday Collection began eight years ago as an adoption fundraiser. Jessica, the founder of Noonday Collection, and her husband, Joe were in the process of adding to their family though international adoption when the housing bubble burst. Both Jessica and Joe were in real estate business. When the financial crisis hit them personally hard, they were unsure of how they would fund their adoption.
One of Jessica's friends, who was living and working Uganda reached out to her, saying 'we know these Artisans that need a market place for their goods, would you be interested in selling them to raise funds for your adoption?' and so Jessica said Yes. She started opening up her home to women in her community to sell paper-beads made by an Artisan couple in Uganda, Jalia and Daniel. Soon, women began to ask her to come into their home to share with their community. Noonday began to grow. Jalia and Daniel began to hire neighbors and friends to make more paperboards for Jessica.
After Jessica and Joe's adoption was finalized, and their son Jack came home, they realized that Noonday's story was going to be bigger than Jack's story. Today, Noonday has become America's largest Fair Trade jewelry company! Noonday partners with 30 Artisans business in 13 countries, helping to provide dignified jobs for over 4500 Artisans. Noonday continues its legacy of adoption support by giving over $500,000 to adoptive families through adoption trunk shows. By developing artisan businesses through Fair Trade, Noonday empowers them to grow sustainably and to create dignified jobs for people who need them. Together we’re building a flourishing world where children are cherished, women are empowered, people have jobs, and we are connected through a beautiful line of jewelry and accessories.